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The Write tools help before you record a word. Brainstorm ideas, outline talking points, draft a script, or tighten what you’ve already written.
The Write category in the AI Tools panel. Includes Brainstorm, Write a script, Write an outline, and Rewrite actions

The Write category in the AI Tools panel

Usage noteOn current plans, this feature uses AI Credits. Learn more about tracking your Media Minutes and AI Credits.Legacy and Sunset plans track usage differently. See our Understanding your Legacy and Sunset plan guide for details.

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Brainstorm

Explore ideas, test hooks, or get unstuck. Prompt it with a phrase or angle (e.g. pitch a video on this topic, find angles for a product launch, start with a rhetorical question).

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Write a script

Draft a script with structure and tone. Set the length and audience, then guide the output (e.g. 500 words for a webinar, sound like a YouTube Shorts hook, aim for first-time viewers).

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Write an outline

Create a structured flow for your script or blog. Steer the format or intent (e.g. TED-style talk, 5-point social explainer, how-to format with timestamps).

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Rewrite

Improve clarity, tone, or structure. Choose an editing style, then shape the result (e.g. make it more persuasive, sound like a TED Talk, tighten for younger viewers).
Write tools also work on selected snippets of the scriptHighlight part of your script to rewrite only that section. If no text is selected, the action will use the entire composition.