Repurposing content for social media

Descript makes it dead-simple to create short, engaging clips, audiograms, or trailers for promoting your video or podcast. This guide will walk you through repurposing your existing content in no time.

1. Create a new composition

Every project you create in Descript starts with a single composition. You can create multiple compositions in a project when you need multiple drafts, different versions, or—in this case—social clips.

Create the composition

GIF showing how to enable and create multiple compositions

To enable multiple composition in a project, do this:

  1. Click on your project’s name in the top right of the editor and select Enable multiple compositions.
  2. The Composition panel will appear, then select + New composition.

Now, next to your project name, you'll see the name of the composition you're currently working on (in a new composition it will start off as “Untitled;” just type a name in the editor to change it). To switch between them, just click on the composition name.

Set the composition’s aspect ratio

Set your video aspect ratio based on the platform where you plan to post your clip.

GIF showing how to set aspect ratio and video settings for a composition

To change the aspect ratio of the composition your currently viewing, follow these steps:

  1. Click the box icon in the top left corner of the Canvas.
  2. From the dropdown menu, select your desired aspect ratio: Landscape, Square, Portrait, or choose Advanced... for more options.

2. Selecting Your Clips

There are several ways to create your clips in Descript. The two easiest are letting AI choose them for you or choosing them yourself and using good ol’ copy-and-paste to pop them into a composition.

Automatically find clips with AI Actions

Let Descript’s AI do the heavy lifting and quickly find clips in your project.

To use AI Find Good Clips:

  1. Click on Actions Icon Actions and search for Find Good Clips.
  2. If you’d like, customize the wording of the AI Action, or just click Start AI Action Icon.png and the AI will start hunting for clips.
  3. Choose Select in script to continue, or Start over if you’d like the AI find other clips
  4. Choose which composition you’d like to duplicate your clips to, and then Duplicate the clips.

Copy highlights

Another way to select clips is to bulk-highlight sections your content into a new composition.

GIF showing how to use Copy Highlights feature

To use the copy highlight feature:

  1. Go through your project and highlight sections of the script you want to use as clips.
  2. Select Actions Icon.png Actions… at the top of your script, search for Copy highlights, choose to copy a single highlight color or all highlights.
  3. Open or create a new composition in your project.
  4. Paste your copied highlights into the script.

3. Crafting your clips

While there’s no exact or precise formula for making perfect social clips, there are a few general rules that will help make them more compelling.

Use a template to speed things up

You can also create templates to speed up your process. Descript offers a range of templates to choose from, and you can create you own and save them for use every time. Check out our guide on using and creating templates.

Captions are essential

Make your video more accessible and boost engagement by adding in custom captions.

GIF showing how to add captions in Descript

Add captions in just a couple of steps:

  1. Highlight the region of text you want to add captions to.
  2. Select Add layer icon.png Add layer > Captions icon.png captions in the selection toolbar, or T > captions at the top of the editor.

Keep it snappy

Social clips tend to be fast-paced. You can speed up an entire clip by instantly shortening word gaps in your recording.

GIF showing how to use Shorten Word Gaps feature

Adjust word gaps in bulk by following these steps:

  1. Click on Actions Icon.png Actions and find Shorten word gaps icon.png Shorten word gaps...
  2. Set the length of word gaps you want to adjust and how short you want to make them.
  3. Click Shorten to adjust them one by one, or choose Shorten all.

Bonus: add visuals, music, and SFX

Descript’s stock libraries contain tons of music, SFX, images, GIFs, and videos you can use to spice up your social clips. Check out our guide on adding stock media to your project.

4. Write a social post. Or don’t.

You’ll likely need to write a social post and come up with clever hashtags for your clip, but with Descript you can let AI do that for you. Our AI Social Post Writer will instantly generate as many social posts as you need.

GIF showing how to use AI Social Post

To use AI Social Post Writer:

  1. Click on Actions Icon.png Actions and search for Social post...
  2. If you’d like, customize the wording of the AI Action, or just click Start AI Action Icon.png and the AI will start looking for clips.

In just a moment, you’ll have some social posts you can copy and paste wherever you need them. Or keep asking it write them until you’re happy with the results.

5. Publish your clip

Now that your clip is ready, it’s time to publish that sucker. You can publish directly to various platforms, or download a local video file.

GIF showing how to publish your content

You can publish or export your work in just a few steps:

  1. Select Publish and choose the file type or platform you will be exporting to:
    • The Publish tab allows you to publish directly to various integrated platforms. You can also publish to the cloud, then download to your computer—it’s super-fast. Click here to learn more
    • The Export tab has various options for exporting to your computer.
  2. Adjust your export or publishing settings.
  3. Click Export or Publish button at the bottom of the Publish panel.
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